About A.C. Fitzgerald

A.C. Fitzgerald & Associates is a national consulting firm providing business solutions for charities and other nonprofit organizations. Our principal goal is to help client organizations achieve their vision by developing strategies to increase income and effectiveness.

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Non-Profit Partner: Persuasive Proposals
 

June 13, 2006                                                                                                                     Volume 1, Number 1

In This Issue

  • Welcome
  • Today's Trends
  • Ask Ann
  • Sources for Success

 

Helpful Links

10 Tips for Persuasive Proposal Writing

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AC Fitzgerald & Associates, LLC

Ann C. Fitzgerald, President
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Welcome

Welcome to Non-Profit Partner!

In today’s busy world, non-profit executives and managers must achieve their vision in a more competitive and challenging environment than we’ve ever seen.

At the same time, they are often searching for answers to the same questions that any growing business asks: How do we strategically grow? How can we increase funding? How can we be more effective? How do we hire and retain the best personnel? How can we improve our systems?

Non-Profit Partner provides ideas, information and tips to help your organization reach its potential. 

Today’s Trends: Persuasive Proposals

One of the most important sections—if not the most important section—of a proposal is the statement of need. Before explaining how you will accomplish the project, establish why it’s important, relevant or necessary. Moreover, make sure you establish motivation before you describe action: not just your organization’s motivation, but also the donor’s. How will this project meet the donor’s needs and interests?

Ask Ann

Dear Ann: I have prepared a proposal but I’m not sure if it’s too long. I checked with the foundation that we’re sending it to but they don’t provide any guidelines. What do you suggest?

Answer: Unless you have been given other direction from the foundation, the proposal should be limited to 10 pages or less. If the foundation does not have specific guidelines, include these basic components: Executive Summary (1 page or less); Statement of Need (1–2 pages); Project Description (2–3 pages); Conclusion (less than a page); Organization information (1 page); Budget (1 page).

Attachments can include your 501(c)(3) letter or the “IRS determination letter”; a list of your Board of Trustees with professional affiliation; your organization’s annual budget; and an audited financial statement.

Of course, if the foundation offers specific guidelines, follow them carefully.

Do you have a question for Ann? Send it to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Sources for Success

There are also a number of good books that offer advice on grant writing. A basic resource is The Foundation’s Center Guide to Proposal Writing by Jane C. Greever and Patricia McNeill.

Another helpful guide is Storytelling for Grantseekers: The Guide to Creative Nonprofit Fundraising by Cheryl A. Clarke.


A.C. Fitzgerald & Associates