About A.C. Fitzgerald
A.C. Fitzgerald & Associates is a national consulting firm providing business solutions for charities and other nonprofit organizations. Our principal goal is to help client organizations achieve their vision by developing strategies to increase income and effectiveness.
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| |  | | November 22, 2006 Volume 1, Number 6 | | In This Issue - Giving Thanks
- Today's Tip
- Ask Ann
- Sources for Success
Contact Us AC Fitzgerald & Associates, LLC Ann C. Fitzgerald, President
www.acfitzgerald.com
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703-528-3310 To unsubscribe: Please reply to this e-mail with "unsubscribe" in the subject line. | Giving Thanks The best way to introduce this topic is to begin by thanking you for subscribing to Non-Profit Partner. I hope you have enjoyed reading our monthly newsletter and have found useful tips and strategies for non-profit fundraising. International fundraiser Ken Burnett writes, “Saying thank you properly is one of our best opportunities to get each of our donor relationships off to a great start and to build on it as we go along. Equally, if we get this wrong, it’s a chance to screw up everything for good, right from the start.” Our tendency is to think about thank you letters as an administrative chore rather than an essential relationship-building activity. Here are some guidelines for establishing an effective thank you policy in your organization: 1. Be personal. Focus on writing to one person. And don’t forget to thank everyone, regardless of the size of their gift. 2. Be prompt. Send a thank you letter within 48 hours. 3. Be specific. Assure donors that their gift is being used for the purpose they requested. 4. Be creative. Consider involving volunteers; make thank you phone calls in addition to sending a letter; hand-write thank you notes, etc. 5. Get the thank you letters out of Accounting, but remember the IRS. A thank you letter is more than a receipt; it’s an important step towards donor retention. Keep your letter focused on the donor but be sure to include the appropriate IRS acknowledgement. Today's Tip: Plan Your Thank You When preparing a direct mail appeal or other large mailing, draft a thank you letter at the same time you draft the appeal. That way you will be ready to send a thank you letter as soon as the first responses arrive. Ask Ann Dear Ann: We are preparing a mailing to a prospecting list. What should we send new donors to thank them for joining our organization? Answer: This would be a good time to develop a welcome package. In addition to a personal thank you letter, you may also want to include a brochure that tells more about your organization, a copy of your newsletter, or information about the benefits of membership. Your goal is to have donors feel they are an important part of your organization and your success. Do you have a question for Ann? Send it to
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Sources for Success The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships by Ken Burnett is a great source for additional information on building effective donor relationships. |
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