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In the news section you will find opening paragraphs and links to news articles about building nonprofits.
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Important Filing Deadline for Nonprofits |
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Important Filing Deadline for Nonprofits
Please review the following IRS website for important information on tax filing for nonprofit organizations: www.irs.gov/charities.
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SEO Tips for Nonprofits
In the Sage Nonprofit Solutions webinar “Intro to Search Engine Optimization & Marketing for Nonprofits” in its Web Wise Series, Katie McNally, account supervisor for Sitewire Marketspace Solutions, and Dan Gonzalez, Web manager for Sage Nonprofit Solutions, discussed search basics, best practices for organic SEO and what search’s role should be in fundraisers’ overall interactive marketing mix, among other things.
The presenters began with a definition of organic search, which they described as an unpaid listing in search engines that is best used for response marketing campaigns. It is one of the most cost-effective forms of online marketing, they said, though often difficult and time-consuming.
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Read more...
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New Volunteer Workforce
In order to develop a successful volunteer program, it’s important to understand today’s volunteers and how to manage them. A report entitled “The New Volunteer Workforce” by David Eisner, Robert T. Grimm Jr., Shannon Maynard, and Susannah Washburn and published by the Stanford Social Innovation Review this year explains five volunteer management pitfalls:
1. Not matching volunteers’ skills with appropriate assignments
2. Failing to recognize the contributions of volunteers
3. Not measuring the impact of volunteers annually
4. Failing to provide volunteers with training and professional development
5. Failing to train paid staff to work with volunteers
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Nonprofit Starvation Cycle |
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Nonprofit Starvation Cycle
In “The Nonprofit Starvation Cycle,” recently published by the Bridgespan Group in the Stanford Innovation Review, the authors report that many nonprofits underfund overhead costs like fundraising and also underreport them on tax forms. This perpetuates donors’ unrealistic expectations about the costs of carrying out the organization’s mission.
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