You’ve Done Your Research, Now What?
Andrea Beeman, Director of Research and Outreach
Three simple post-research steps to turn your data into donors
A prospective donor recently popped up on your radar, so you did your research. The search yielded valuable information such as the individual’s background, board service, and contact information. Now that you have all this data, what should you do with it?
Here are three simple post-research steps to turn your data into donors:
- Update your database. This important prospect data should not reside in a lonely file by itself. If you have a constituent relationship management (CRM) system that keeps track of donors or prospects, update it. A CRM is only as good as the information that it contains, so keep it up to date, detailed, and organized!
- Update your team. Your team is your best resource. Maybe a team member recognizes the prospect you researched and has a connection to them, access to their contact information or insight into their giving. If you aren’t sharing information with your team, you’re missing a vital part of the research process. And once you get feedback from your team members, refer back to number one!
- Make an action plan. Research is a great way to get to know your prospects and donors, but it should never be the last step in the process. Collaborate with your team members and create a process that clarifies the next steps. Steps may include: sending a letter, making a phone call, or arranging a meeting. Although each step will be strategic and unique for each prospective donor, the process can be consistent.
Utilizing prospect research is invaluable when deciding how to move forward with potential donors. Don’t miss out!
And, if your organization needs assistance with research, or with delineating long-term cultivation strategies, please reach out to our team here at A.C. Fitzgerald & Associates. Our experts are uniquely prepared to perform comprehensive research, build your capacity, and lift your nonprofit to the next level.
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