ACF Nonprofit Partner
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Creating the Right Funding Mix for Long-Term Sustainability
- August 16, 2008
- Posted by: Ann Fitzgerald
- Categories: Management, Planning
No CommentsNot long ago, I was speaking to the staff of a well-established non-profit organization that was facing a dilemma. For the past several years, they were fortunate enough not to have to worry about raising funds. Most of their contributions came from a handful of donors who provided the necessary operating support.
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Building Relationships through Giving Clubs
- August 16, 2008
- Posted by: Ann Fitzgerald
- Category: Giving Clubs
This past week, Giving USA released its annual report on charitable giving in America. In case you missed it, the report stated that for the first time ever donations from all sources reached the record level of $306 billion in 2007.
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Think Small and Think Big
- August 16, 2008
- Posted by: Ann Fitzgerald
- Categories: Planning, Research
Nonprofit professionals know that many small details add up to overall success in their fundraising programs.The relatively quiet month of August is a perfect time to concentrate on improving these “small”—but not inconsequential—components of your programs.
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Effective Donor Communication
- August 14, 2008
- Posted by: Ann Fitzgerald
- Category: Communication
So how do you make the most of your donor communications?
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Getting Started in Direct Mail
- August 14, 2008
- Posted by: Ann Fitzgerald
- Category: Direct Mail
Direct mail is an effective way to build and expand your donor base because it enables your organization to communicate directly to your target audience, identify supporters, and cultivate long-term relationships. So how do you start a direct mail program? Before you make a large financial commitment, it pays to do a few things well:
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Are You a Good Sales Person?
- August 14, 2008
- Posted by: Ann Fitzgerald
- Category: Major Gifts
As fundraisers, we don’t often think that we are in the sales business. But successful fundraisers share many of the same characteristics of experienced, skilled sales people. And in many ways we have a similar goal: We are trying to convince or inspire (i.e. “sell”) donors (i.e. “customers) that our cause (i.e. “product”) is worthy of their support. So how do we adapt sales techniques to our fundraising efforts?