Research
-
Improving Fundraising through Research
- September 29, 2011
- Posted by: Ann Fitzgerald
- Category: Research
No CommentsToday, there are many sophisticated tools for prospect research, but Rockefeller’s advice is as good now as it was back then. An authentic relationship with donors is often built upon our knowledge of their interests and philanthropic intent.
-
Fundraising in Tough Economic Times
- October 6, 2008
- Posted by: Ann Fitzgerald
- Categories: Planning, Research
The topic on the mind of every fundraiser is: How will the current economic slowdown impact charitable contributions?Giving USA offers two important statistics based on historical data:
-
Think Small and Think Big
- August 16, 2008
- Posted by: Ann Fitzgerald
- Categories: Planning, Research
Nonprofit professionals know that many small details add up to overall success in their fundraising programs.The relatively quiet month of August is a perfect time to concentrate on improving these “small”—but not inconsequential—components of your programs.