Systems
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Data is the New Bacon
- July 1, 2019
- Posted by: Ann Fitzgerald
- Category: Communication, Direct Mail, Systems
No CommentsToo often, fundraisers decide on a course of action—whether holding an event or sending mail to prospects—by listening to their gut rather than using data analysis. Is that fundraising dinner really worthwhile? Are you retaining new donors at an optimal rate?
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Taming the Databeast: How to Keep Your Information Systems Clean
- March 21, 2019
- Posted by: David Hoyt
- Category: Systems
Having reliable and current data gives your nonprofit organization a competitive advantage over others that may be competing for donor dollars.
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Nonprofits and Cybersecurity
- February 28, 2019
- Posted by: Ann Fitzgerald
- Category: Systems
It seems that barely a day goes by without hearing about a major cybersecurity breach. The attacks on Facebook, Marriott, and Equifax – along with their billions of users and customers – are just some recent examples.
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The Fundraising CEO
- November 6, 2017
- Posted by: Ann Fitzgerald
- Category: Board, Funding, Management, Planning, Systems
This article originally appeared in The Heritage Foundation’s Fall 2017 issue of The Insider.Why do people establish nonprofits? Motivating factors range from making a difference in people’s lives to addressing an unmet need, to supporting a cause that stirs the passions.
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Fundraising: Art or Science?
- October 1, 2014
- Posted by: Ann Fitzgerald
- Category: Planning, Systems
You hear it all the time:“Fundraising is more of an art than a science.”I agree.I also think you need to get the science right before you get too artistic. I once met with a nonprofit that seemingly had everything going for it: A strong leader, hard-working staff, and good programs that delivered impact. In some ways, it was the best in the business for its area of expertise.