PERSUASIVE PROPOSAL WRITING

Major gifts often come from so-called megadonors. What does the emergence of this new class of donor mean for nonprofits? How – and should – your nonprofit shift to accommodate and embrace this reality?

Your donor communications should stand upon principle by conveying your mission clearly and fully—while swimming with the current by engaging each donor on his or her own terms.

People tend to fall into fundraising from other professions. But that’s no reason to ignore your professional development. Fundraising is a discipline like any other, and requires continued attainment of essential knowledge and skills.