Direct Mail
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Data is the New Bacon
- July 1, 2019
- Posted by: Ann Fitzgerald
- Categories: Communication, Direct Mail, Systems
No CommentsToo often, fundraisers decide on a course of action—whether holding an event or sending mail to prospects—by listening to their gut rather than using data analysis. Is that fundraising dinner really worthwhile? Are you retaining new donors at an optimal rate?
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Turn Donors Into Advocates Through Regular Impact Updates
- November 19, 2018
- Posted by: David Kulivan
- Category: Communication
Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.
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Starting a Direct Mail Program
- August 16, 2008
- Posted by: Ann Fitzgerald
- Categories: Communication, Direct Mail
Direct mail is a cost-efficient and effective way to identify a large number of prospective donors for your cause.
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Getting Started in Direct Mail
- August 14, 2008
- Posted by: Ann Fitzgerald
- Category: Direct Mail
Direct mail is an effective way to build and expand your donor base because it enables your organization to communicate directly to your target audience, identify supporters, and cultivate long-term relationships. So how do you start a direct mail program? Before you make a large financial commitment, it pays to do a few things well: