Major Gifts
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A Major Gifts Mentality Part 2: The Plan
- April 3, 2017
- Posted by: Ann Fitzgerald
- Categories: Major Gifts, Planning
No CommentsIt’s easy for fundraisers to get excited about a prospective donor and immediately attempt to ask for a donation. In doing so, they may miss important planning steps that lead to greater success in closing a gift. In the first part of this series on a Major Gifts Mentality, we covered the major gifts team – who is part of it and what do they do. Now we must consider the plan.
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A Major Gifts Mentality Part 1: The Team
- February 24, 2017
- Posted by: Ann Fitzgerald
- Category: Major Gifts
Raising major gifts to build your nonprofit requires a team, a plan, and great execution. Above all, it requires a major gifts mentality that makes everyone focus on the interests and motivations of the donor, not solely on the needs of the organization.
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Acquiring Digital Donors
- February 2, 2016
- Posted by: Ann Fitzgerald
- Categories: Digital Fundraising, Fundraising, Major Gifts
Online gifts amount to about 10% of all dollars donated to nonprofits, according to Network for Good Digital Giving Index. But there is no question that the digital donor is here to stay and will represent a larger percentage of nonprofit revenue in the coming years.
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Is Fundraising Distracting You…From Raising Funds?
- March 29, 2013
- Posted by: Ann Fitzgerald
- Categories: Major Gifts, Management
Do you feel as if you are fundraising all the time, but not making any progress? This may be attributed to uninspiring programs, a lack of leadership, poor fundraising techniques or the weak economy.Or, it could mean that you are not focused on the activities that will deliver results.
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Don’t You Love Us Anymore? What to do When Donors Lapse
- March 30, 2012
- Posted by: Ann Fitzgerald
- Category: Major Gifts
All nonprofits have them in their databases: donors who have lapsed in their giving. Fundraisers should have a strategy within their annual fundraising plan to reactivate these past donors. After all, the cost to recapture a prior donor is less than the cost to win over a new prospect.
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What Donors Don’t Like
- June 30, 2011
- Posted by: Ann Fitzgerald
- Categories: Cultivation, Major Gifts
Sometimes we say and do things that turn off our donors and prospects. Here are some things that donors don’t like from fundraisers: