Sales

As fundraisers, we don’t often think that we are in the sales business.  But successful fundraisers share many of the same characteristics of experienced, skilled sales people. And in many ways we have a similar goal: We are trying to convince or inspire (i.e. “sell”) donors (i.e. “customers) that our cause (i.e. “product”) is worthy of their support. So how do we adapt sales techniques to our fundraising efforts?